Key Idea: Nobel laureate Daniel Kahneman explores the two systems of thinking: fast (intuitive) and slow (deliberative). Learn how biases and heuristics shape decisions.
Key Idea: Cialdini outlines six principles of persuasion—reciprocity, commitment, social proof, authority, liking, and scarcity—revealing why we say "yes."
Key Idea: A Holocaust survivor and psychiatrist, Frankl explores the human need for purpose and how it influences behavior, even in extreme conditions.
Key Idea: Understand the science of habits—how they form, how they work, and how to change them—to unlock personal and organizational transformation.
Key Idea: Behavioral economist Ariely demonstrates how irrational decisions are often systematic and predictable, challenging the notion of rational choice.
Key Idea: Goleman explains how emotional intelligence (EQ) often matters more than IQ in personal and professional success, emphasizing self-awareness, empathy, and social skills.
Key Idea: This comprehensive book examines how social influences shape human behavior, from conformity and persuasion to love and prejudice.
Key Idea: Pink explores the science behind motivation, focusing on autonomy, mastery, and purpose as key drivers of human behavior.